What’s the ‘S’ word?

When one tugs at a single thing in nature, he finds it attached to the rest of the world. ~John Muir

 

Sustainability is glibly muttered by corporate PR suits; derided by conservatives as hippie nonsense; rendered nose-bleedingly boring by many teachers in schools; bigger than Ben-Hur and as flexible as Blu-Tack… and utterly essential for humanity’s ongoing survival.

In this blog we hope to unpack what ‘sustainability’ means – particularly for those living in cities, particularly for students and their teachers.

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2 thoughts on “What’s the ‘S’ word?

  1. That’s a very good description of something extremely difficult to grasp! I once described sustainability as the art to live and prosper without making it a pain in the a** for others to live and prosper. This applies as much to people as it does to companies or countries. Looking forward to read more about your journey of sustainability discovery soon – and come visit me over at http://sustainablefutures.info!

    • Thanks Florian! I’m about to visit your site now!
      ‘Sustainability’ is a difficult concept to grasp because it’s so big – Mike often talks about it being ‘light green’ instead of ‘dark green’ when working with businesses who see ‘environmentalism’ as something inimical to development and economic growth. ‘To prosper’ is, as you say, so important – so many teenagers that I’ve worked with feel that those who preach sustainability are asking them “to give something up” rather than actually being about potentially enriching their lives.

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